MANDAUE FOAM HOME STORE | STEAL

Culture & Context · Challenger Brand · Bronze Lion · 2025

Background

Faced with low awareness of its full range of home products, Mandaue Foam Home Store created a unique digital film to showcase its variety.

Idea

The ad followed three burglars who, while trying to steal from a house, found themselves overwhelmed as every item was instantly replaced with a different style.

Results

64M
views
200%
spike in online brand mentions and conversation
63.22%
increase in online sales
221%
sales growth one month post-release
2 years
highest online sales