Ambient — Interactive & Immersive Experiences · Shortlisted Spikes Asia · 2024
Replacing Chef Chico is the first-ever Filipino Netflix Original series. How did Netflix promote this show that revolves around food?
Most shows often promote through posters—primarily flat and one-dimensional. Not for Netflix—it turned the show's poster into an immersive 4D experience.
Inside a gigantic cooking pot installed in one of Manila's biggest malls, people became the dish's ingredients. Once inside, one could smell the scent of the oxtail peanut stew, feel the simmering or shaking of the pot, not to mention see smoke rising from the stew.
LED screens covered the interior of the pot's lid, giving the illusion that the series' leads were cooking the stew, mirroring the poster. Side screens of the interior showed veggies and meat being cooked with the viewer.
